Side Project Jerky

Side Project Jerky is a high-quality, craft beef jerky. Since most people aren’t familiar with the concept of craft jerky, we decided to introduce it to the world by referencing another craft product our target market knows and loves––craft beer.

Posters will be placed in bars that specialize in craft beer selection.

Clings will also be placed on beer fridges in liquor stores and beer caves.

We will also run banner ads on sites like craftbeer.com and beeradvocate.com.

Banners will be placed on craftbeer.com's beer style of the month article pairing the beer style they highlight with one of Side Project Jerky's flavors.