Maui Jims are for people who like to be active and explore, and views look better through the sunglasses' high-tech lenses. Put those together and you get a viewfinder that lets our target market try out the stunning lenses for themselves.
Maui Jim was challenged to find the beauty in the monotony of public transit. A beach-themed takeover and a view from Maui Jim's eyes through polarized-lense windows helps reveal a new view of city life.
Maui Jim will sponsor filters on Instagram that replicate the look of each of their lens styles. The filters will have optional text overlays that reinforce the active Maui Jim lifestyle.
Click around in the app below to check it out.